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Grow Up Great

DESCRIPTION:

Grow Up Great is an initiative commissioned by Chase Better Health, the Cannock Chase Commissioning Prospectus. The overall aim was to develop a new infrastructure and mechanism to address the intervention gaps and barriers to food and nutrition and physical activity for 0-5s within community assets using creative approaches. The results of a consultation and mapping exercise highlighted how local families were unsure where to find out key information and wider evidence showed barriers to accessing key services. The Grow Up Great initiative promotes ‘fun ways to family health’ by being an overall brand/ ethos that organisations working with children aged 5 and under, can promote their services/ activities. It acts as a ‘one stop shop’ for families needing information, through a ‘stealth health’ approach. The website can be found at www.growupgreat.co.uk.

Grow Up Great has also brought services together at local district events such as a launch party in February 2017, where over 500 people celebrated the launch of the website. This provided an excellent opportunity for services to promote their offer in a fun way and engage with local families. Organisations also came together under the Grow Up Great banner and delivered the early years provision at Hednesford Festival where over 5000 visitors were in attendance.

ROLE:

Project management, networking, advocacy, branding, marketing

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