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Funsteps - Dance for tots & grown ups too!
DESCRIPTION:

Funsteps was created in response to recent work that highlighted childcare as one of the barriers to physical activity for women. We tackled this issue by creating a bespoke dance session for children aged under 5 where the parents/ carers also joined in.

Using a co-production approach, we worked with families to design the sessions to discover the most appropriate music and dance styles as well as a brand concept. Families also worked with a designer to come up with our very own mascot Freddie Funsteps - the purple alien you can see on the banner.

These pilot sessions were then rolled out to the general public and made into a sustainable session available across the district.

To celebrate the launch of the general public sessions, an event was held where we had over 100 families in attendance - all dancing!

OUR ROLE:

Project coordination, brand development, marketing, event organisation and evaluation.

PARTNERS:

Cannock Chase Children's Centre
Public Health
Cannock Chase Council

CREATIVES:

Stars Dance Academy
Blue & White Creative
Images